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Be sure to use a good balance of text and graphics that presents a clean page. If a site has too much information, it overloads the mind, making it unable to retain the new information. Paul Bolls, associate professor of strategic communication at the Missouri School of Journalism, said that readers need to be able to put information in context. Use dropdown menus under each top-level category for clean and organized navigation. Very often, a Google search may take your reader to a page on your website other than the homepage.ĭid you know? People scan webpages from top to bottom, left to right, so put your navigation menu where most people expect to find it: at the top of the page. You should also offer a clear way to get back to the homepage no matter where your readers land. Make it easy to navigate.ĭan Veltri, co-founder and chief product officer of Weebly, advises limiting your top-level navigation menu to five clearly labeled tabs, with related pages organized under them. If you use social media to connect with customers, put your social links in the website header or footer, where they are easily found. “Your contact information should be visible, preferably at the top of the homepage, so that visitors don’t have to search for a phone number or address if they want to contact the business,” said David Brown, CEO of Web.com.
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If your business depends on people being able to contact you or call your sales team, put that information where they can find it easily. Place your contact information above the fold. Tip: Consider outsourcing your web development, branding, SEO, and content marketing to professionals who can offer advice and guidance in creating your website and landing pages.ģ. This means incorporating technical SEO best practices, keyword research, content marketing and paid advertisement campaigns to drive traffic to your website.
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You can even have multiple domains that point to the website. You need a domain name that either matches your company name or describes your business in some way. Furthermore, a negative mobile user experience affects your website in search engine rankings, making it harder for users to find through a Google search – which brings us to our next point. If potential customers land on your site but find it difficult to read or navigate on a mobile device, they may simply abandon you in favor of a competitor. Needless to say, your business’s mobile website must offer a positive user experience. American adults spend more than five hours on their mobile phones every day, while more than one-third do all of their shopping online via mobile device. Mobile responsiveness is critical for a website to be effective.
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Whatever software you choose, keep these design principles in mind. Creating a website isn’t especially difficult with the many website creation tools available. These days, an online presence is vital for any business, even for brick-and-mortar stores that don’t conduct e-commerce. This article is for business owners who want to maximize the effectiveness of their websites to inform and sell to prospective buyers online.
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Make your website easy for prospective customers to find with a custom domain and good search engine optimization (SEO).
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Focus on customer-driven content, and review it periodically to ensure that the information is accurate and error-free.Follow best practices for website structure, such as making it mobile responsive, easy to navigate and neatly organized with plenty of white space.
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